Everyone knows that drug addiction is a huge problem. Yet, not a lot of people know Cocaine Anonymous even exists. Our goal is to spread awareness that CA is here to help. 

Through this campaign, we show addicts out there that CA sees the world through their eyes, because they’re addicts too. They understand what addicts go through emotionally, and they know better than anyone else that quitting is possible.

The campaign ran in high-profile OOH locations throughout New York City and New Jersey, including the iconic Reuters Building at 3 Times Square. All of the media was donated.