This Valentine’s Day we were tasked with building hype for Dunkin’s biggest sales day of the year. Through a donut photoshoot for a massive Instagram giveaway, collaborating with an artist for a product release, creating 1 million physical Dunkintines and tweeting at over 30 different brands, we flooded the internet with delicious, shareable content.

CONTEST/GIVEAWAY: $500 Dollars

CONTEST/GIVEAWAY: $500 Dollars

PRODUCT: Dunkintines

PRODUCT: Dunkintines

PRODUCT: Cupid’s Choice & Brownie Batter Donuts

PRODUCT: Cupid’s Choice & Brownie Batter Donuts

CONTEST/GIVEAWAY: Dunkin’ Gold Friendship Bracelets

CONTEST/GIVEAWAY: Dunkin’ Gold Friendship Bracelets

CONTEST/GIVEAWAY: Free Donuts for a Year

CONTEST/GIVEAWAY: Free Donuts for a Year

PRODUCT: Valentine’s Specialty Donuts

PRODUCT: Valentine’s Specialty Donuts

 

We also designed and printed Dunkintines to go in every box of Valentine’s donuts across the country. We’re truly Glazy about them. ;)

 

We also worked with artist Ruslan Khasanov to create beautiful, custom pink imagery to launch their Valentine’s drink, the famed Pink Velvet Latte and Macchiato. The swirling pink pigment was used to represent the pink red velvet cake flavors in their drinks.

BTS of Ruslan and his process

BTS of Ruslan and his process

We took over the brand’s social channels to tease and announce the launch

We took over the brand’s social channels to tease and announce the launch