Taylor Swift needed a splashy way to announce her new, self-directed channel + series, Taylor Swift NOW, airing exclusively on DIRECTV NOW. We directed a photoshoot with her with photographer Kurt Iswarienko, capturing bold, graphic imagery that instantly branded Swift and AT&T as a cohesive partnership. Here's the images we used for a massive out of home takeover in Times Square, NYC and the larger Los Angeles area.

We also captured several action shots at a high frame rate, allowing us to create stop-motion cinemagraphs to use in the out of home. You can see examples of this in the Reuters and Express board videos below.